
One fashion story is a spoof on celebrity magazines like Star. Photography Todd Cole

A Matthias Vriens shoot recalls the early years of Elle
“Energy! Sexy! Fun! Smart!” This is the mission statement for Elle, Ms. Myers said, intended to encapsulate both its visual and editorial tone in the redesign, which is most dramatic in the injection into the 592-page issue of arresting work by young photographers like Tom Munro, Matthias Vriens, Doug Inglish and Todd Cole.”
This is an excerpt from the August 2nd article in the NYT... where 2 of our prominent fashion photographers are not only mentioned but are credited for contributing to the much talked about “Elle revamp”. It was inferred that Matthias Vriens colorful and playful editorial was channeling the early glory years of Elle magazine while Todd Cole’s paparazzi-parody fashion story (featuring Anna V as a dead ringer for any one of today’s starlets) tied in perfectly with their cover story of “Young Hollywood” and their effects on the fashion industry.
“Elle addresses this paradox with a fashion story that looks as if it was ripped from the pages of Star magazine, with a model dressed in designer clothes to look as if she were caught by paparazzi while taking out the garbage in a Versace bathrobe or awkwardly adjusting a Chanel bikini”
Elle has a Little Work Done - New York Times
Known for his laid back and cinematic style, fashion photographer, Todd Cole, has been fortunate enough to shoot some of hottest models around today!. Check out his work in the current issues of Self Service, I-D, Qvest, 032C, Todd is also a regular contributor to Teen Vogue & Men's Vogue. Also, be sure to check back next month to see images from Todd's fashion shoot for the relaunch issue of Elle magazine out on stands this September!
O32C Magazine / Summer 2007
This was a Nike advertorial for Berlin based magazine, 032C. Todd used a mixture
of models and real people for this shoot.
I-D Magazine / July 2007
Todd shot these on the streets of New York last April, with model Noreen from NY Models.
Visit our site for more Todd Cole www.afg-w.com
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