Ryan McGinley & Sigur Rós
The video is directed by Arni & Kinski but “inspired by and in collaboration with Ryan McGinley.”
The video works pretty well with the musical track and I totally get why they were inspired by McGinley’s photographs (as well as his own video work).
I’m not sure it will end the debate about whether McGinley’s art is too commercial looking but personally I’ll give him credit for doing what he does (both artistically and commercially) without compromise.
First Morrissey and now Sigur Rós, one has to admit that the guy is definitely on a roll.








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