AFG

Where the wild things are?

Check out the current NY TIMES Style Magazine that features a purely animalistic fashion story by Matthias Vriens

KT Auleta... Freestyle, Details magazine

 

Details Magazine - Freestyle photographs by KT Auleta

Matthias Vriens, Todd Cole…. Reinventing Elle Magazine

One fashion story is a spoof on celebrity magazines like Star. Photography Todd Cole

A Matthias Vriens shoot recalls the early years of Elle

“Energy! Sexy! Fun! Smart!” This is the mission statement for Elle, Ms. Myers said, intended to encapsulate both its visual and editorial tone in the redesign, which is most dramatic in the injection into the 592-page issue of arresting work by young photographers like Tom Munro, Matthias Vriens, Doug Inglish and Todd Cole.”

This is an excerpt from the August 2nd article in the NYT... where 2 of our prominent fashion photographers are not only mentioned but are credited for contributing to the much talked about “Elle revamp”. It was inferred that Matthias Vriens colorful and playful editorial was channeling the early glory years of Elle magazine while Todd Cole’s paparazzi-parody fashion story (featuring Anna V as a dead ringer for any one of today’s starlets) tied in perfectly with their cover story of “Young Hollywood” and their effects on the fashion industry.
“Elle addresses this paradox with a fashion story that looks as if it was ripped from the pages of Star magazine, with a model dressed in designer clothes to look as if she were caught by paparazzi while taking out the garbage in a Versace bathrobe or awkwardly adjusting a Chanel bikini”

Elle has a Little Work Done - New York Times

Roe Ethridge for Comme des Garcons

Art Photographer, Roe Ethridge, was asked to participate in the 2008 Comme Des Garcons campaign for their “Bird Play” series.  The campaign is currently running in the August issue of I-D.
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